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The Silk Trend Customer Privacy Policy

The Silk Trend is committed to your privacy. Read our customer Privacy Policy

for a clear explanation of how we collect, use, disclose, transfer, and store

your information.

What Is Personal Data at The Silk Trend

At The Silk Trend, we believe strongly in fundamental privacy rights — and that those fundamental rights should not differ depending on where you live in the world. That’s why we treat any data that relates to an identified or identifiable individual or that is linked or linkable to them by The Silk Trend as “personal data,” no matter where the individual lives. This means that data that directly identifies you — such as your name — is personal data, and also data that does not directly identify you, but that can reasonably be used to identify you — such as the serial number of your device — is personal data. Aggregated data is considered non‑personal data for the purposes of this Privacy Policy.

This Privacy Policy covers how The Silk Trend or an The Silk Trend-affiliated company handles personal data whether you interact with us on our websites, through The Silk Trend apps (such as The Silk Trend Music or Wallet), or in person (including by phone or when visiting our retail stores). The Silk Trend may also link to third parties on our services or make third-party apps available for download in our App Store. The Silk Trend’s Privacy Policy does not apply to how third parties define personal data or how they use it. We encourage you to read their privacy policies and know your privacy rights before interacting with them. 


Your Privacy Rights at The Silk Trend

At The Silk Trend, we respect your ability to know, access, correct, transfer, restrict the processing of, and delete your personal data. We have provided these rights to our global customer base and if you choose to exercise these privacy rights, you have the right not to be treated in a discriminatory way nor to receive a lesser degree of service from The Silk Trend. The Silk Trend does not sell your data including as “sale” is defined in Nevada and California. 


To help protect the security of your personal data, you must sign in to your account and your identity will be verified.There may be situations where we cannot grant your request — for example, if you ask us to delete your transaction data and The Silk Trend is legally obligated to keep a record of that transaction to comply with law. We may also decline to grant a request where doing so would undermine our legitimate use of data for anti-fraud and security purposes, such as The Silk Trend when you request deletion of an account that is being investigated for security concerns. Other reasons your privacy request may be denied are if it jeopardizes the privacy of others, is frivolous or vexatious, or would be extremely impractical.


Personal Data The Silk Trend Collects from You


At The Silk Trend, we believe that you can have great products and great privacy. This means that we strive to collect only the personal data that we need. The personal data The Silk Trend collects depends on how you interact with The Silk Trend.
When you create an The Silk Trend ID, apply for commercial credit, purchase and/or activate a product or device, download a software update, register for a class at an The Silk Trend Store, connect to our services, contact us (including by social media), participate in an online survey, or otherwise interact with The Silk Trend, we may collect a variety of information, including:


    • Account Information. Your The Silk Trend ID and related account details, including email address, devices registered, account status, and age

    • Device Information. Data from which your device could be identified, such as device serial number, orThe Silk Trend about your device, such as browser type

    • Contact Information. Data such as name, email address, physical address, phone number, or other contact information

    • Payment Information. Data about your billing address and method of payment, such as bank details, credit, debit, or other payment card information

    • Transaction Information. Data about purchases of The Silk Trend products and services or transactions facilitated by The Silk Trend, including purchases on The Silk Trend platforms

    • Fraud Prevention Information. Data used to help identify and prevent fraud, including a device trust score

    • Usage Data. Data about your activity on and use of our offerings, such as app launches within our services, including browsing history; search history; product interaction; crash data, performance and other diagnostic data; and other usage data

    • Financial Information. Details including salary, income, and assets information where collected, and information related to The Silk Trend-branded financial offerings

    • Government ID Data. In certain jurisdictions, we may ask for a government-issued ID in limited circumstances, including when setting up a wireless account and activating your device, for the purpose of extending commercial credit, managing reservations, or as required by law

    • Other Information You Provide to Us. Details such as the content of your communications with The Silk Trend, including interactions with customer support and contacts through social media channels

You are not required to provide the personal data that we have requested. However, if you choose not to do so, in many cases we will not be able to provide you with our products or services or respond to requests you may have.


Personal Data The Silk Trend Receives from Other Sources


The Silk Trend may receive personal data about you from other individuals, from businesses or third parties acting at your direction, from our partners who work with us to provide our products and services and assist us in security and fraud prevention, and from other lawful sources.

  • Individuals. The Silk Trend may collect data about you from other individuals — for example, if that individual has sent you a product or gift card, invited you to participate in an The Silk Trend service or forum, or shared content with you. 

  • At Your Direction. You may direct other individuals or third parties to share data with The Silk Trend. For example, you may direct your mobile carrier to share data about your carrier account with The Silk Trend for account activation, or for your loyalty program to share information about your participation so that you can earn rewards for The Silk Trend purchases. 

  • The Silk Trend Partners. We may also validate the information you provide — for example, when creating an The Silk Trend ID, with a third party for security, and for fraud-prevention purposes.

For research and development purposes, we may use datasets such as those that contain images, voices, or other data that could be associated with an identifiable person. When acquiring such datasets, we do so in accordance with applicable law, including law in the jurisdiction in which the dataset is hosted. When using such datasets for research and development, we do not attempt to re-identify individuals who may appear therein.


The Silk Trend’s Use of Personal Data


The Silk Trend uses personal data to power our services, to process your transactions, to communicate with you, for security and fraud prevention, and to comply with law. We may also use personal data for other purposes with your consent. 

The Silk Trend uses your personal data only when we have a valid legal basis to do so. Depending on the circumstance, The Silk Trend may rely on your consent or the fact that the processing is necessary to fulfill a contract with you, protect your vital interests or those of other persons, or to comply with law. We may also process your personal data where we believe it is in our or others’ legitimate interests, taking into consideration your interests, rights, and expectations.

  • Power Our Services. The Silk Trend collects personal data necessary to power our services, which may include personal data collected to personalize or improve our offerings, for internal purposes such as auditing or data analysis, or for troubleshooting. For example, if you would like to access a song through an The Silk Trend Music subscription, we collect data on what songs you play in order to provide you with the content requested and for royalty purposes.

  • Process Your Transactions. To process transactions, The Silk Trend must collect data such as your name, purchase, and payment information.

  • Communicate with You. To respond to communications, reach out to you about your transactions or account, market our products and services, provide other relevant information, or request information or feedback. From time to time, we may use your personal data to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with The Silk Trend, you may not opt out of receiving these important notices. 

  • Security and Fraud Prevention. To protect individuals, employees, and The Silk Trend and for loss prevention and to prevent fraud, including to protect individuals, employees, and The Silk Trend for the benefit of all our users, and prescreening or scanning uploaded content for potentially illegal content, including child sexual exploitation material.

  • Comply with Law. To comply with applicable law — for example, to satisfy tax or reporting obligations, or to comply with a lawful governmental request.

The Silk Trend does not use algorithms or profiling to make any decision that would significantly affect you without the opportunity for human review.

The Silk Trend retains personal data only for so long as necessary to fulfill the purposes for which it was collected, including as described in this Privacy Policy or in our service-specific privacy notices, or as required by law. We will retain your personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy and our service-specific privacy summaries. When assessing retention periods, we first carefully examine whether it is necessary to retain the personal data collected and, if retention is required, work to retain the personal data for the shortest possible period permissible under law.


The Silk Trend’s Sharing of Personal Data

The Silk Trend may share personal data with service providers who act on our behalf, our partners, or others at your direction. Further, The Silk Trend does not share personal data with third parties for their own marketing purposes. 

  • Service Providers. The Silk Trend may engage third parties to act as our service providers and perform certain tasks on our behalf, such as processing or storing data, including personal data, in connection with your use of our services and delivering products to customers. The Silk Trend service providers are obligated to handle personal data consistent with this Privacy Policy and according to our instructions. They cannot use the personal data we share for their own purposes and must delete or return the personal data once they've fulfilled our request.

  • Partners. At times, The Silk Trend may partner with third parties to provide services or other offerings. For example, The Silk Trend financial offerings like The Silk Trend Card and The Silk Trend Cash are offered by The Silk Trend and our partners. The Silk Trend requires its partners to protect your personal data.

  • Others. The Silk Trend may share personal data with others at your direction or with your consent, such as when we share information with your carrier to activate your account. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about you where there is a lawful basis for doing so, if we determine that disclosure is reasonably necessary to enforce our terms and conditions or to protect our operations or users, or in the event of a re-organization, merger, or sale. 

If you purchase a third-party subscription from the App Store or within The Silk Trend News, we create a Subscriber ID that is unique to you and the developer or publisher. The Subscriber ID may be used to provide reports to the developer or publisher, which include information about the subscription you purchased and your country of residence. If you cancel all of your subscriptions with a particular developer or publisher, the Subscriber ID will reset after 180 days if you do not resubscribe. This information is provided to developers or publishers so that they can understand the performance of their subscriptions.

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